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Hire a photographer to show off your business. |
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Friday, 19 September 2008 12:41 |
As we evaluate web sites for clients after our appointment with them we are amazed. Clients have spent thousands of dollars on furnishings for their business and this isn’t displayed anywhere within their website. Hire a photographer to capture your business, show it off, it’s what makes your business unique and inviting.
Professional photographers start at $100.00 an hour or more. Ask them questions about what equipment they use and do some research. There are many amateur photographers out there so screen each candidate you interview. Loyalty is important but that "family friend" may not give you the professional results that you need. I have seen many business owners exchange services and the results are just not there. Remember you get what you pay for.
Make sure that your copies are high resolution. This means that you want your photo’s at leaset at 300 dpi (dots per inch). This will get you the photos for your website but also for your marketing materials for print. Many photographers will charge for the copyright of each photo. Make sure you evaluate the photographer’s portfolio and their client list. I have seen recent graduates from community colleges that want up to $250.00 for each photo that you want.
With our philosophy, you’re paying an hourly rate you paying for all the quality photos taken. This is because our market is small to medium sized business. Our pricing has to be something that our clients can budget.
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FLASH Web Site = Loss of SEO & Revenue |
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Friday, 19 September 2008 12:31 |
Using flash is a designer's dream, for the control you have with a website, but much is lost for search engine optimization. I see many galleries that use flash for their websites which is the worst thing when you're trying to sell their inventory.
You can use alt tags to help with SEO for your images of the art work that your promoting. Content management systems have really increased the ability to optimize SEO. You have to watch out for Google Images has a mind of its own.
It's highly recommended that you ditch the flash website for a site that can promote your business using the newest technologies that are available. This may bring an additional cost that you haven't budgeted; in the long run you will see the benefits. It's about your return on your investment and that is what JAKOBIE is all about. We are using Shanks Law Firm as an example that actually became a JAKOBIE client.
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Last Updated ( Friday, 19 September 2008 12:38 )
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